Willingness - Why is so hard?

“He will not listen.” We have all tried and given up.

I cannot tell you the number of people who start a story about their family member, with the belief that they won’t change. Is the person being difficult or are they justified?

What makes us resistant to change anyways?

If you asked people would give you a fascinating list of reasons. The truth though, lies elsewhere.

The number one reason is fear. Fear of failure.

After a certain age, people achieve success in their lives. Musicians, doctors, architects. The rookie who made it in politics. The young entrepreneur who sold his business.

One drawback of success in one field is fear of failure in any other. Success is heady and you want more. You fear being seen as inadequate.

Second is set routines. Habits form the foundation of success. You succeeded by repeating habits.

You now believe that your habits work for you. Any effort to change your habits creates resistance. You build a strong belief system around your habits.

Third, you have you have probably tried something and it did not work. Either the effort was half-hearted or your knowledge was.

You put your faith in someone, who may not have been well versed in what you were trying to do.

A half-baked idea, executed poorly is not likely to succeed. But it made you believe that you tried. It was not in your destiny to make this happen.

In any case, everyone is a charlatan.

We try and meet this resistance with force. We call these people stubborn. We may yell and shout. Think of a mother trying to change a young childs habits. The child will ultimately shout back.

The answer strangely lies in marketing.

Think of a highly credible brand, with crystal clear communication telling you a story. You do what they ask, without knowing you are.

So if you want people who are resistant to change to listen, find someone with credibility who can communicate clearly.

Reach out to me on twitter @rbawri Instagram @riteshbawriofficial and YouTube at www.youtube.com/breatheagain